At the moment Sina is studying in her third year of entrepreneurship at the high school in The Hague. During her studies she set up her first business of selling rings which was very well received. She was sold out in 2 weeks! Within those 2 weeks Sina generated over 10.000 visitors on her website and was amazed by this result.
So she decided to combine the two things she love to do…her studies andher business. This way she can use her learnt knowledge and implement that directly into her business.
‘’I started to connect with other entrepreneurs aspassionate and driven as I am. One of the first and mostvaluable connections was with Luka (ZilverShots), aphotographer. All the beautiful photos on my website weretaken by her. But it didn’t stop there! A nail stylist, modelsand clothing brands were glad to do business with meand so am I!
As a brand we find it important to make everyone happy. That's why we work from extra small to plus size rings. The eye-catching rings are inspired by the glitz and glamor of Beverly Hills. Hence, Beverly Hills is featured in the logo.’’
During this whole process Sina tries to inspire and encourages to never let your head down, unless you dropped your jewelry.